La concurrence, un mécanisme de gouvernance? Effets sur les décisions de croissance externe et sur la performance sociale des entreprises.
Supervised by Eric de Bodt (Univ. Lille Nord de France – SKEMA Business School) and Nihat Aktas (WHU - Otto Beisheim School of Management), and defended on March 19th, 2014
For its fifth edition, the Academic Research Award in Management for the best research publications, was held at the Pavillon Kleber (Paris), on April 8th, 2013, in the presence of the FNEGE and the Expansion Management Review. Isabelle Decoopman and Elodie Gentina (Professors at SKEMA) received the Academic price for Research in Management for their article " La propension des mères à échanger des vêtements avec leur fille adolescente : quelles conséquences pour le marketing ?", published in Marketing decisions in April 2013. This research develops a new measure of segmentation for professionals in fashion, the propensity of mothers to exchange clothes with their teenage daughter, and presents the main marketing strategies to implement according to the three mother profiles identified: "addicted" "occasional "and refractory" to the clothing trade.